Over the past decade, I’ve had a front-row seat to the evolution of Ontario’s short-term rental market. As the founder of Jayne’s Luxury Rentals, which manages 300 premium properties across cottage country, I’ve built a business rooted in respect, safety, and elevated hospitality.
But I’ve also seen how a small number of irresponsible operators have caused big problems. And now, municipalities are scrambling to regulate the entire sector.